| Are
you placing your ad on the web and not getting any
response?
There
are three basic things that you must do in order
to succeed when placing your ads online:
1. Be Consistent.
A
one shot ad will simply not work. This is true even
when placing ads off-line. If you do not plan on
running your ad a minimum of 6 to 12 times, then
you should expect that your efforts will fail.
The
more exposure you give your ad, the greater the
chance that it will accomplish what you are trying
to do, which is to get a positive response. Place
your ads consistently.
2. Target Your Ad.
Aim
your ad at the type of customer you need to attract
for your particular market. It is a waste of time
and effort to run an ad that gets the attention
of someone only to discover that what you have would
not be appropriate for that individual.
Determine
what type of person would most likely be interested
in your product or service and find those places
online where that type of individual would be found.
An
excellent source for prospects can be tapped by
placing your ads in one of the many online newsletter
or e-zine publications that already cater to that
particular target market. You can find online publications
that cover just about any subject imaginable by
doing a little research at one of the many newsletter/e-zine
directories that list them for you.
Visit
the Directories on this FREE list, which are like
Search Engines specifically for online publications,
and look for your target market under the subject
most likely to be of interest to your prospects.
All
total, the Directories on the list probably house
over 20,000 different online publications from which
you may choose.
3. Work Your Leads.
Respond
to the initial inquiry for more information. Then
make certain to follow-up that lead with another
message, usually several days after the first contact.
Considering
making use of a FREE Auto-Responder service that
will help you to automate the process of follow-up.
Keep
in constant and continuous contact with your leads
but do not become a pest about it. Daily contact
without first having some additional contact from
your prospect would be too much. Allow them time
to review your info.
However,
a once-a-week message may work perfectly to keep
your offer fresh in their minds and is exactly what
you need to do to close that first sale with your
prospect.
Follow
these few tips and it will vastly improve your rate
of success to turn cold prospects into new customers.
Not
listed on the search engines? Click
here to submit your website to 1200+ search
engines and directories.
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|
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